Truckulus

Project abstract
www.truckulus.com

is an online haulage telematics (gps tracking) application and return loads brokerage marketplace. Truckulus delivers economic benefits for the hauliers by giving them insights into their own fleet which they can share with clients and by making additional haulage opportunities available to them and by reducing the effort required to find this additional work. Truckulus delivers environmental benefits because trucks which otherwise would be empty but moving from place to place are being used to move goods.Our intent is to market the telematics platform at compelling pricepoint (£5pcm per seat). Once we have enough hauliers on board we’ll use the gps data generated and feed it into the brokerage platform so that hauliers are matched with the jobs of potential clients only if they already have or plan to have trucks in the right place at the right time (we’ll take a cut of ~5%).In this way for hauliers we will take the pain and effort out of finding return loads and for clients we will shorten the search for hauliers who are already capable of fulfilling their jobs. Our current challenges are market/financial:
 * How do we bring this to market cost effectively (£5 per click, 3% conversion, leading to £166 COA)
 * How can we manage/use the challenges associated with creating a geographically focussed market place. For market to operate hauliers and clients must want to go/be in the same places.
 * How can we generate money before/during growth? What other income streams are possible?
 * etc